For me, Web 2.0 marks an evolution [or revolution depending on your POV] in the way people and organizations approach and utilize the internet. As the new approaches have gained some traction it has sparked considerable technology growth and, and has resulted in the misconception of an ‘upgraded’ internet. Web 2.0 isn’t a new version, it is a new approach and a set of tools for using the web to communicate, collaborate, build relationships, create communities, and ultimately innovate.