Raising Awareness – The Number One Challenge for Nonprofits
Let’s be clear. The number one challenge a nonprofit will list in meeting its mission is building awareness of the needs they address and the services they offer. Which doesn’t seem odd by itself, but is disconcerting to me because perhaps the most pervasive communications issues I’ve noticed in more than 20 years in the nonprofit sector has been a disconnect between the various messages an organization shares and its mission. Given that – how can you hope to raise awareness?
