Or - Why DRM is DReaMy!
Corporate America can and should take a page or two from the handbooks of many nonprofit organizations, and if this Strange Bird has anything to do with it, some of them soon will.
I’ve already talked here [some might say rant] about CRM being CRuMmy [and I'm not done yet either] [...]
It really isn’t so bad and it has all the best intentions a capitalist society could embrace - increased cash flow and market share. You gotta love that. Right?
Just think back to the first letter or marketing offer you received from a company you had little or no relationship with but was addressed [...]
CRM - Customer Relationship Managment revolutionized the way businesses manage relationships with their customers. It took alittle longer to catch on in the nonprofit world, but they now know it as Donor Relationship Management - DRM. The same thing really. When computer hardware and software technology entered the arena and dragged the whole notion of [...]
Nonprofit News
