Comments for peacock creative blog http://blog.peacockcreative.net fundraising, marketing communications, and public relations Fri, 05 Sep 2008 20:11:35 +0000 http://wordpress.org/?v=2.6 Comment on Raising Awareness - The Number One Challenge for Nonprofits by Nathan Ruby http://blog.peacockcreative.net/2008/07/raising-awareness-number-one-challenge-for-nonprofits/#comment-16 Nathan Ruby Wed, 30 Jul 2008 21:29:40 +0000 http://blog.peacockcreative.net/?p=23#comment-16 Nice article. A good proactive communications/public relations program is extremely important for smaller agencies. I have been part of smaller agencies were we could track increases in our diret mail returns to the agency appearing in the local media. But, the kicker was always..how do we appropriately measure sucess of communications/public relations? Can it (or should it even try) to offset it's own cost through increased fundraising returns due to media exposure? Looking forward to next in the series. Keep on Tweetin. Nice article. A good proactive communications/public relations program is extremely important for smaller agencies. I have been part of smaller agencies were we could track increases in our diret mail returns to the agency appearing in the local media. But, the kicker was always..how do we appropriately measure sucess of communications/public relations? Can it (or should it even try) to offset it’s own cost through increased fundraising returns due to media exposure?

Looking forward to next in the series. Keep on Tweetin.

]]> Comment on What does Web 2.0 Mean to Me by Michael http://blog.peacockcreative.net/2008/06/what-does-web-20-mean-to-me/#comment-3 Michael Wed, 11 Jun 2008 18:34:08 +0000 http://blog.peacockcreative.net/?p=17#comment-3 I think you're absolutely right in pointing out that Web 2.0 is about people. I've always thought of it in terms of how we enable conversations to occur. In the dreary Web 1.0 days, the conversation was largely one way - from publishers to their audience. Web 2.0 breaks that paradigm so that the audience can now freely converse with the old "publishers" as well as with each other. Businesses that embrace this dynamic, participatory model will thrive. Those that don't, or don't get it will see their market share drop as their competitors pick up the slack. I think you’re absolutely right in pointing out that Web 2.0 is about people. I’ve always thought of it in terms of how we enable conversations to occur. In the dreary Web 1.0 days, the conversation was largely one way - from publishers to their audience. Web 2.0 breaks that paradigm so that the audience can now freely converse with the old “publishers” as well as with each other.

Businesses that embrace this dynamic, participatory model will thrive. Those that don’t, or don’t get it will see their market share drop as their competitors pick up the slack.

]]> Comment on peacock creative blog begins… by Strange Bird http://blog.peacockcreative.net/2008/04/hello-world/#comment-2 Strange Bird Wed, 07 May 2008 14:47:51 +0000 http://peacockcreative.info/?p=1#comment-2 Glad you entered the blogosphere. Your voice is unique and welcomed! Glad you entered the blogosphere. Your voice is unique and welcomed!

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