The Conference is just getting started! Expecting more than 500 attendees and a full slate of excellent speakers, it is sure to be a day of learning, sharing, and mission advancing. More posts to come as the day progresses.
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Let’s be clear. The number one challenge a nonprofit will list in meeting its mission is building awareness of the needs they address and the services they offer. Which doesn’t seem odd by itself, but is disconcerting to me because perhaps the most pervasive communications issues I’ve noticed in more than 20 years in the nonprofit sector has been a disconnect between the various messages an organization shares and its mission. Given that – how can you hope to raise awareness?
Well, I did learn a thing or two but what my mind has been constantly regurgitating since that morning is Mr. Barber’s reflections on the typical, and often disastrous, split within organizations that occurs between the staff in the development department and those staff in the marketing department. It is true for some reason that these are two groups are frequently at odds with each other.
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