Archive for April, 2008
Why is CRM CRuMmy?
It really isn’t so bad and it has all the best intentions a capitalist society could embrace – increased cash flow and market share. You gotta love that. Right? Just think back to the first letter or marketing offer you received from a company you had little or no relationship with but was addressed to [...]
What’s all the flap about Twitter?
Admittedly I am not a Twitter user though I like to think of myself as semi-technologically adept and up-to-date. And while getting a late start into the blogging game doesn’t exactly support that assertion, let me just tell you I was one of the first kids on the block with a Tandy TRS-80 way back when. [...]
CRuMmy!
CRM – Customer Relationship Managment revolutionized the way businesses manage relationships with their customers. It took alittle longer to catch on in the nonprofit world, but they now know it as Donor Relationship Management – DRM. The same thing really. When computer hardware and software technology entered the arena and dragged the whole notion of [...]
